‘Hunting Matthew Nichols’: From Guerrilla Marketing to Directly Pitching Theater Owners, This $275K Indie Turned a Profit Before It Even Was Released

Variety
Written By Moon Seven

The indie Canadian production will be premiering on more than 1,000 American screens this weekend.

The indie Canadian production will be premiering on more than 1,000 American screens this weekend.

By William Earl,

But then things got really interesting.

Enter Jacob Crawford, one of the founders of Canadian distributor Moon7, who saw an early festival screening of the film and envisioned its commercial potential. From there, the team dreamed big, and hit some lofty goals: The indie Canadian production will be premiering on more than 1,000 American screens this weekend, and due to presales, it made back its budget even before it opened.

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Moon Seven

MOON7 embodies the bold spirit of a new generation of filmmakers. Like the moon’s gravitational allure and evolving phases, we adapt and attract, pushing the boundaries of cinema, the 7th art of the world.

https://moon7.com
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