‘Hunting Matthew Nichols’: From Guerrilla Marketing to Directly Pitching Theater Owners, This $275K Indie Turned a Profit Before It Even Was Released
‘Hunting Matthew Nichols’: From Guerrilla Marketing to Directly Pitching Theater Owners, This $275K Indie Turned a Profit Before It Even Was Released
‘Hunting Matthew Nichols’: From Guerrilla Marketing to Directly Pitching Theater Owners, This $275K Indie Turned a Profit Before It Even Was Released
But then things got really interesting.
Enter Jacob Crawford, one of the founders of Canadian distributor Moon7, who saw an early festival screening of the film and envisioned its commercial potential. From there, the team dreamed big, and hit some lofty goals: The indie Canadian production will be premiering on more than 1,000 American screens this weekend, and due to presales, it made back its budget even before it opened.
